Storytelling for User Experience: Crafting Stories for Better Design Review

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Storytelling for User Experience: Crafting Stories for Better Design ReviewStories persuade, explain and engage and storytelling is one of the most important skills for a design researcher. In this book Whitney Quesenbery and Kevin Brooks explain their techniques and approach. The book is in part a collection of stories about using storytelling in design that illustrate how and where stories fit into design. For me, many of the most interesting and useful tips were in looking at the structure of stories (particularly comparing a simply told story with an equally compact but more dynamic, convincing and memorable form). As usual with a Rosenfeld Media book, it's all beautifully presented. Whitney Quesenbery has done a great deal to awaken designers to the power of storytelling. Certainly she's changed the way I approach collecting and reporting user research. This book may do the same for you.Storytelling for User Experience: Crafting Stories for Better Design OverviewWe all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs.
Testimonials
"Stories facilitate a level of communication that is as close to telepathy as you can get. Kevin and Whitney guide you to use storytelling in `how to' scenarios so smoothly that you may never realize how far you leapfrogged ahead and never know the mistakes you didn't make because of this book. It's that good."—Annette Simmons, author of The Story Factor
"A very practical, readable survey of ways to use one of the world's oldest and most powerful transmedia forms—storytelling—to increase the coherence and effectiveness of digital artifacts. Brooks and Quesenbery offer concrete strategies for creating a richer design process and more successful user experiences."—Janet Murray, Director of Graduate Studies, Digital Media M.S./Ph.D. Program, Georgia Tech
"Whitney and Kevin clearly articulate the power and effectiveness of storytelling for understanding users and communicating their real experiences to all project stakeholders. Their guidelines for integrating storytelling into user research and design have already given me new ways to help my clients better know their users and deliver great products and services. This is a reference I will be reaching for regularly."—Karen Bachmann, Partner, Seascape Consulting
"I have been tantalized by the power of the story to impact so many facets of the user experience process. The arrival of this thoughtful, actionable, and wide-ranging book is a glorious day! —Steve Portigal, Principal, Portigal Consulting


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