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The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search ReviewI'll start with the good:
Wayne Breitbarth got off on the wrong foot with me in the introduction, but I was glad I stuck with him. He writes: "In contrast to a traditional resume, which is typically a listing of facts and dates, your LinkedIn profile allows you the opportunity to tell your story. It should be a narrative of sorts..." Yes! Yes! Yes! I can't tell you how many profiles I see that are half-hearted and devoid of personality. A well-written, narrative profile helps you to establish common interests and discussion points for connections that have the potential to elevate to the next level. LinkedIn isn't called a social network for nothing.
Next, he provides insight into the LinkedIn search ranking formula, which prompts me to make some adjustments that yield some great results for me. Good tip!
Following that are numerous great bits of advice. Having read several books about LinkedIn, I know a lot of these, but he doesn't miss any of the key ones and also includes additional justifications and insights that prompt me to make a list of action items for giving my profile a boost. I wrote down half a dozen action items to implement over the next few days.
Now, on to the bad:
Breitbarth acknowledged the quantity-vs.-quality debate that revolves around building your LinkedIn network, and he came down on the quality side. Fine. I happen to disagree with him, but I can see his point. However, I felt he completely misrepresented -- whether disingenuously or otherwise -- the quantity-side argument. Building a broad network of so-called "loosely trusted" connections increases the chances of your profile being seen by someone who may be able to help you achieve your goals, or vice versa. On several occasions, I have found written well-thought-out connection invitations that have yielded face-to-face meetings and ultimately business projects. Another time, an entrepreneur invited me to connect, invited me to a business lunch and then sent several projects my way. We've been working together since. Clearly, there's an equally strong argument for strategically expanding your network beyond just the people you know well, and I think Breitbarth does readers a disservice by not honestly representing the opposite side of the debate. (It's even more annoying considering that Breitbarth has 1,190 first-level connections.)
My biggest issue is that the book is clearly written for a more seasoned reader, yet the cover doesn't indicate this. Here's one sentence from the introduction: "Or, third, you may decide this is a rockin' tool, even for a person your age, and realize that you'd better get on board completely -- and also have people in your company fully understand its concepts, premises and working parts." Even for a person my age? How old does Breitbarth assume I am? Contrary to what he seems to think, I'm not in his 50-something demographic (or older). Did he not consider that Gen-Xers or Millennials might be reading?
There's also a later dig at the Facebook generation: "But soon I suspect the Facebook generation will see social media as the primary way to connect with people. Remember, this generation barely recognizes that they can pick up the telephone and have a real-time conversation." How condescending and off-putting.
Overall, it's a useful book, but I'm still on the hunt for one with a little more advanced material and a more inclusive tone. I'd give it to my parents if they weren't already retired.
The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search OverviewThis simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.
Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.
Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.
Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.
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