The Savvy Flight Instructor: Secrets of the Successful CFI (ASA Training Manuals) Review

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The Savvy Flight Instructor: Secrets of the Successful CFI (ASA Training Manuals) ReviewMr. Brown, a Master CFI and columnist in the National Association of Flight Instructors (NAFI) explores flight instruction *as a business*. Viewed another way, The Savvy Flight Instructor picks up where the FAA's Fundamentals of Instruction left off.
In addition to discussing how to successfully build a career out of flight instruction, Mr Brown presents a marketing plan: how to position yourself, where to find prospective students (and how to advertise), determining how serious they are, closing "the deal" and maintaining "customer satisfaction."
Having worked with over 25 different instructors in the last five years, I found the customer satisfaction (and projecting professionalism) sections are wonderful. These should be required reading because too often we forget that students *are customers* - they need to feel important, should have their expectations set accurately, can be recurring customers, AND are the best form of advertising. We're not competing amongst each other as much as we are against other ways to use disposable income (e.g., a $6000 jjet-ski).
Finally, Mr Brown offers specific suggestions for flight schools. Some of these are no-brainers like "keep the airplanes well-maintained," but there are some more subtle ideas like incorporate a formal ground school (often overlooked), set expectations on how students will be billed (instructors are prone to not bill for time; this also encourages more efficient planning) and incentives for instructors to minimize burnout.
This is a great reference for the career instructor as well as the CFI building time for his or her airline job.The Savvy Flight Instructor: Secrets of the Successful CFI (ASA Training Manuals) OverviewYou've mastered theFlight Training Handbook,and wrapped up one of the toughest orals of your flying career. You can now fly and talk at the same time, all from the right seat. You can write lesson plans, enter mysterious endorsements in student logbooks, and actually explain the finer points of a lazy eight. That's everything you'll ever need to know to be a flight instructor... No more questions, right?Yeah, right! If you're a little apprehensive about where those students are going to come from, and how you are going to teach them, you're not alone.The Savvy Flight Instructoris designed to help out with all those "other" flight instructing questions, like how to recruit new flight students. And once you've got 'em, how do you keep them flying? How can you optimize your pass rate on checkrides? What are the tricks for getting students to return for their advanced ratings?Along with tips on how to attract and retain flight students, this book is about professionalism in flight instructing: how to advance your personal flying career by increasing the skills and satisfaction of your students, while promoting general aviation at the same time.As a newly certified flight instructor (CFI), a pilot can be faced with a difficult prospect-how to make a living and keep flying to build up piloting hours. This book offers timely and humorous help for flight instructors to market their flight school, meet all those people who really want to fly, and keep them flying. Also emphasized is a broader understanding of the business of the flight school, including how flight schools can revamp marketing and student-recruiting strategies.

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