Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) Review

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Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) ReviewI had the pleasure of picking up my copy of KEEP YOUR DONORS at Simone and Tom's workshop in Smithfield, RI just yesterday. It's a fantastic reference guide, especially helpful when presenting fundraising principles to my CEO. This volume is especially perfect for me, since my duties include both fundraising and marketing. A day after receiving it, I've used the book twice at work. First, drafting our organizational communication plan, I used the sample from Planned Parenthood Maryland along with Tom's tips. Then, I needed to call to thank a donor for their gift, and I thought, "What do I say after I say thank-you? How could I get a conversation going?" To my delight, the book had the answers. Most highly recommended!Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) OverviewWritten by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.

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